Facebook GIVEAWAY details at the bottom of this post
You’re at work, and it’s time to pump. Your professional attire or uniform is awkward to manage. Your first thought is to tuck your shirt under your chin, but after 20 minutes your neck gets sore, your shirt is wrinkled and probably has makeup on it. You think to yourself, “I can’t believe I have to do this every 3 hours for the rest of the day!”
Necessity is the mother of invention. And sometimes, mothers are the mother of invention.
Elizabeth Best and her mother, Clareanne – both Pittsburghers from Sewickley – formed the idea for Millybutton in 2008. Elizabeth was a new mom who went back to work and struggled to pump in the office. Clareanne, a retired nurse, suggested a clip to hold Elizabeth’s clothes, and it was then that Elizabeth realized the need for a product to make breastfeeding easier without crimping clothes.
Together, the women launched Millybutton, named after Elizabeth’s daughter, in 2016 after a successful crowdfunding campaign to make the product a reality. Millybutton is made by moms for moms and manufactured in Pittsburgh. This team believes all moms are supermoms and heroes.
What Is Millybutton?
Millybutton is a small, black and white silicone band with two magnetic ends that clasp together. It hooks onto or around your shirt to keep clothing up and away from your baby and frees your hands while you nurse or pump. “What mother doesn’t need an extra hand?” is Millybutton‘s motto. It makes every shirt a nursing shirt and expands your nursing wardrobe with one simple product, in addition it doubles as a bracelet (to remind you which side you last used).
The clothing issue is one of many issues mothers face in their breastfeeding journey. According to the CDC and the World Health Organization providing breastmilk to an infant for 6 months to 1 year is optimal for both the mother and child. The percentage of breastfeeding mothers that breastfeed after 3 months drops by 75%.
Millybutton believes that this product will help mothers sustain breastfeeding and be the extra hand they need to meet their breastfeeding goals.
To help mothers within the Pittsburgh community, Millybutton LLC has donated over 40 products to local non-profit organizations such as Genesis of Pittsburgh and Free Store 15104.
Genesis of Pittsburgh is an organization that helps pregnant women and new moms with counseling, adoption and foster care resources, and social services. At Genesis, expectant moms take a free, six-class course to help them prepare for their baby. Each mom who completes the course goes home with needed supplies for their baby, like a crib, car seat, and infant clothes. And thanks to Millybutton, they also went home with an added resource to make breastfeeding easier.
Trying Millybutton Firsthand
As a nursing mom, I had the opportunity to try a Millybutton.
First, it is easy to use. You literally just lift up your shirt, hook the Millybutton around your clothing, and clasp the two ends together. The magnets are strong, and hold up through sweaters and thick t-shirts. It does make positioning the baby easier, as you don’t have to fumble with your shirt. Your clothing actually stays put for once! Especially for loose-fitting shirts, this is a much-needed tool.
Millybutton is very flexible, so it won’t break if you pull and tug on it, and with soft edges, it’s not a worry if your baby’s head bumps up against it while feeding. The high contrast, black and white design definitely catches the baby’s attention, so especially for young infants, this could help promote eye development.
The Millybutton also transports easily. Just hook it around the strap of your diaper bag or purse, and it’s right there when you need it for feeding. Also, while you pump, the Millybutton is a useful tool to keep your shirt securely fastened.
At a retail price of $25, it’s affordable for most moms, and you can order it online directly from their website, Amazon or Sears. You can also purchase Millybutton at these local retailers, including Brambler Boutique, Mommy Gear, and Happy Baby Company. Don’t forget to follow Millybutton and evolving story on Facebook at www.facebook.com/millybuttonmoms.
Look for the Millybutton team at Bloom, Pittsburgh Moms Blog’s signature event for new and expectant moms on Saturday, May 20, 2017 at Allegheny Health Network’s Wexford Health + Wellness Pavilion. Millybutton will be there in person to meet and greet new and expecting moms, to demonstrate their product, and to support women in their breastfeeding journey.
Millybutton is giving away 3 Millybuttons to our valued readers. All you need to do is:
1). Like this post on Facebook
2). Share or tag 3 friends in the comments
3). Make sure you Like & Follow Millybutton at www.facebook.com/millybuttonmoms.
Winners will be selected at random and must be following Millybutton on Facebook. Winners to be selected and contacted by Millybutton by May 15, 2017. Good luck!